Impact Media Investments

The highly advanced integration of Impact Digital Radio and our use of cutting-edge Artificial Intelligence to provide our radio programming has placed Impact Digital Radio at a significant financial advantage to all other UK stations.

Impact Digital Radio will aggressively expand its UK broadcast footprint over the next 24 months and will licence our advanced AI station management software to other partner stations. The other significant and important factor is our staff — Impact Digital recruits the most passionate people and we are very blessed to have some of the most committed and loyal staff who are our greatest asset.

At Impact Digital Radio, we are not simply building another radio station — we are building the next generation of broadcasting.

The UK radio industry is undergoing a fundamental transformation. Traditional broadcasters continue to operate with legacy cost structures, large staffing overheads, and inflexible programming models. In contrast, Impact Digital Radio has been designed from the ground up as a modern, AI-powered media company, positioned to operate more efficiently, scale faster, and deliver stronger long-term returns.

Our integration of advanced Artificial Intelligence allows us to deploy a fully AI-driven presenter and production system, significantly reducing operational costs while maintaining a consistent, high-quality listener experience. This model provides a substantial financial advantage over traditional stations, where staffing represents one of the largest ongoing expenditures.

At the same time, we recognise that human interaction remains essential in key areas. That is why Impact combines AI efficiency with a dedicated live telephone support and engagement team — ensuring that advertisers, partners, and listeners always have access to real human communication when it matters most. This hybrid approach delivers the best of both worlds: automation at scale, with human touch where it counts.

Traditional radio stations require:

• Presenters across multiple dayparts
• Producers and content teams
• Technical operators
• Administrative and scheduling staff

These costs scale linearly with growth. Impact Digital Radio operates differently. Our AI-driven infrastructure enables:

• 24/7 presenter output without incremental staffing costs
• Automated content generation and scheduling
• Consistent broadcast quality across all hours
• Rapid scalability across new regions and platforms

This results in: significantly reduced payroll overhead, higher operating margins, and scalable expansion without proportional cost increases. In simple terms, while traditional broadcasters increase costs as they grow, Impact increases efficiency.

The UK radio industry is dominated by a small number of major broadcasting groups. These organisations demonstrate the scale and commercial potential of the sector:

Group	Brands	Notes
Global Media	Capital, Heart, LBC	Multi-billion-pound valuation
Bauer Media	Kiss, Absolute Radio	Major European broadcaster
News UK	talkSPORT, Virgin Radio	International media group
BBC	Radio 1–6 & local	Scale of audience demand
Wireless Group	Various stations	UK advertising ecosystem
Impact Media	Impact Digital Radio	AI New Generation Media

These organisations operate at scale, but they are also built on traditional broadcasting models with high operational costs. Impact Digital Radio enters this market from an entirely different position.

As Chairman, I believe Impact Digital Radio represents a compelling opportunity to invest in the future of broadcasting — not its past.

We are combining decades of industry experience with cutting-edge technology to create a business that is leaner, smarter, and built for the next era of media consumption.

We invite forward-thinking investors to join us as we expand Impact Digital Radio and establish a new standard for AI-driven broadcasting in the United Kingdom.